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2016 Jeep Renegade Review Official TrueDelta review by Michael Karesh For the most part, it's desirable to have a strong brand with passionate followers. When people want your brand, you can charge more for its products. But it can be difficult to extend a strong brand into new product classes. Its most avid customers could feel that the new product... Comparison vehicle: 2015 Chevrolet Trax |
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2016 Honda HR-V Review Official TrueDelta review by Michael Karesh Mid-century Americans bought cars based on their aspirations, not their needs, and success meant a large sedan. The oil shocks of the 1970s put a brief end to this (twice), but once prosperity returned so did the desire for a large vehicle--this time an SUV. Fast forward to the mid-2010s,... Comparison vehicle: 2015 Chevrolet Trax |
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2015 Chevrolet Trax Review Official TrueDelta review by Michael Karesh Two years ago Chevrolet launched the Trax, a small B-segment crossover, in Canada, Mexico, and a number of overseas markets--but skipped the United States. They had their reasons: the design wasn't right, it was too late to tool up in the U.S., it couldn't be profitably imported from Korea,... Comparison vehicle: 2015 Jeep Renegade |